McLuhan & Fiore, The Medium is the Massage

This is quite an interesting and (for its time) graphically innovative book. It is an attempt to capture the core of McLuhan's ideas and, I believe also to push the envelope on what it means to publish serious academic writing as an artform in and of itself. Try to think of it in terms of the way it reflect current sentiments about identity, community, design and our relationship to technology even though at the time of its publishing there was (essentially) no such thing as a personal computer.

Update: You can find the reading here.