From the Cluetrain Manifesto's 95 Theses
Community: (95) We are waking up and linking to each other. We are watching. But we are not waiting.
Communities are constantly forming and connecting ideas. They are not standing still, or waiting for someone to tell them what to do; they are making a difference. Occupy Learning is attempting to link to other communities that may have the same concerns as we do. We're moving forward as a community to try to connect with these other communities by posting an assignment and watching for others to join us.
Identity: (16) Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
Authenticity and identity are inextricably connected. We can recognize "phoniness" and do not care to be part of its perpetuation.
Design: (85) Your product broke. Why? We'd like to ask the guy who made it. Your corporate strategy makes no sense. We'd like to have a chat with your CEO. What do you mean she's not in?
This thesis speaks to the gap between who decides design (the CEO) and who the design is for. Tied to our discussion about Occupy Learning today, we need to begin considering the voices of those who the design is for (of spaces, of products, of tools) instead of only the voices of those in power. When those who use the design want to their voice to be heard, often the decision-makers are not present, don't want input, and resist change because it's not their idea. This strikes me as true but backwards.